Get Searchable

SEO That Drives Sales — Not Just Traffic

Searchable

We help brands unlock consistent, compounding growth through search

Who We Are

Searchable is focused on one thing: increasing your revenue. We don't believe in cookie-cutter strategies or one-size-fits-all campaigns. Every business is different, so we take the time to understand your goals, your audience, and what actually drives results for you. Through tailored SEO strategies, targeted advertising, and data-driven optimization, we help businesses turn their digital presence into a revenue-generating machine.

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Tailored packages to fit your business goals

Our Services

SEO Audit & Strategy

By combining data-driven insights with actionable recommendations, we create a roadmap for long-term SEO success. We perform a comprehensive SEO audit to identify strengths, weaknesses, and opportunities for growth.

Ecommerce SEO

Our strategies drive more traffic, increase conversions, and grow your revenue through search engine visibility. From product pages and category structure to site speed and schema markup, every element is tailored for ecommerce success.

AI SEO/GEO

By combining authoritative content with AI optimization best practices, we help your brand achieve visibility in generative search results and drive sustainable growth. Our strategies focus on entity optimization, AI discoverability, and citation-worthy content to boost your presence across AI-powered platforms.

B2B SEO

By aligning SEO with business objectives, we drive measurable traffic, leads, and long-term ROI across your entire digital presence. By aligning SEO with business objectives, we drive measurable traffic, leads, and long-term ROI across your entire digital presence.

Driven by Innovation, Fueled by Strategy – Redefining Success in Every Campaign!

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5 signs your SEO agency is wasting your money. (And what to do about it.)
We've taken over from dozens of agencies over the past few years. The same red flags show up every time.

Sign #1: They report on rankings, not revenue
If your monthly report is just a list of keyword rankings without any connection to business outcomes, that's a problem.
Rankings don't pay the bills. Revenue does.
Ask: "How much revenue did SEO drive last month?"
If they can't answer, you're paying for vanity metrics.

Sign #2: They publish blog posts but ignore buyer-intent pages
If you have 50 blog posts and zero solution pages, comparison pages, or optimized category pages, you're not driving revenue.
Ask: "What percentage of our organic traffic converts into leads or sales?"

Sign #3: They promise guaranteed rankings
No one can guarantee rankings. Google's algorithm changes constantly.
If an agency guarantees you'll rank #1, they're either lying or using tactics that'll get you penalized.
Ask: "What's your approach if rankings drop?"

Sign #4: You have no idea what they're doing
If your monthly update is full of jargon and technical details you don't understand, that's intentional.
Good agencies explain clearly. They show you what's working and what's next.
Ask: "Can you explain this in plain language?"

Sign #5: No results after 6 months
SEO takes time. But by month 4-6, you should see movement: • Keyword rankings improving • Organic traffic trending up • Early conversions from search
If you're 6+ months in with zero progress, something's wrong.
Ask: "What specifically changed in the last 3 months?"

What to do if you see these signs:
Have a direct conversation. Ask the questions above.
If the answers aren't clear, it's time to find an agency that treats SEO as a revenue channel, not a reporting exercise.

3 SEO mistakes killing your category page rankings. (And why your competitors are outranking you.) We've audited hundreds of eCommerce sites. The same issues show up every time.

Mistake #1: Treating category pages like product pages
Category pages need depth. Buyers are comparing options, not ready to purchase one specific SKU.
If your category page is just a grid of products with no context, Google sees it as thin content.
Add: • Buying guides • Comparison criteria • Use-case scenarios • Trust signals

Mistake #2: Weak, generic titles and headers
"Shop Running Shoes" doesn't tell Google or buyers anything.
Instead: "Best Running Shoes for Marathon Training, Trail Running & Everyday Comfort"
Be specific. Include use cases. Answer the buyer's intent.

Mistake #3: Zero internal linking strategy
Your category pages should be hubs.
Link to them from: • Homepage • Product pages • Blog posts • Solution pages
Google determines importance by internal link structure. If your category pages are orphaned, they won't rank.

Most brands nail product page SEO and ignore categories. Meanwhile, category pages have 10x the revenue potential.

Which of these mistakes is your site making? (Be honest.)

#seo #ecommerceseo #geo #aiseo #digitalmarketingstrategy #getsearchable #seostrategy #seomistakes

Controversial opinion: Most SEO case studies are meaningless. Here's why: Every SEO agency has a case study that says: "We increased organic traffic by 300% in 6 months!"
Sounds impressive. Until you ask:
→ What was the starting baseline? (10 visits/month to 30 is technically 200%)
→ What percentage of that traffic converted?
→ How much revenue did it actually drive?
→ What else changed during those 6 months? (Rebrand? New product launch? Paid ads?)

Most case studies celebrate traffic spikes without proving business impact.
What actually matters in an SEO case study:
Did revenue increase?
Did qualified leads increase?
Did the business achieve a specific outcome? (more demo requests, more purchases, more category ownership)

Traffic is a means to an end. Not the end itself.
When someone shares a case study, ask: "Great, traffic increased. But did the business grow?"
If they can't answer that, the case study is just noise.

Do you agree? Let us know in the comments!

#seo #geo #digitalmarketing #getsearchable #b2bmarketing #seostrategy #seocasestudy #canadianbusiness #femalebusinessowner #femaleentrepreneur

You're spending on ads.
But what happens when someone Googles your product category and you're not there?
They buy from someone else.

Here's what we see on most eCommerce sites:
The homepage is optimized. The product pages are thin. And the category pages — the ones that capture "best [product] for [use case]" searches — barely exist.

Category pages are where purchase-intent lives.
Not blog posts. Not the homepage. Categories.
One well-built category page can drive more revenue than 10 product pages — because it catches buyers earlier, before they've already decided on a competitor.

That's the eCommerce SEO opportunity most brands are leaving on the table.

If your organic channel isn't pulling its weight, let's talk. Send us a DM or email getsearchable@gmail.com

#digitalmarketing #getsearchable #b2c #ecommercestrategy #seo #aeo #geo #marketingstrategy

Rankings don't guarantee revenue. Young SEO professionals are obsessed with rankings.

Client ranks #1 for their target keyword? Success. Jumps from page 2 to page 1? Victory.
We had a client who ranked #3 for a high-volume keyword. Traffic was strong. They were ready to celebrate.
But when we looked at conversions? Zero.
Not low. Zero.
Turns out, the keyword had search volume but had the wrong intent.
People searching it were researchers, not buyers. They'd land on the page, read for 30 seconds, and leave.
Meanwhile, another page on their site ranked #8 for a low-volume keyword. It drove 10x the leads.

That's when it clicked:
Rankings are a vanity metric if they don't drive business outcomes.

What actually matters:
• Are we ranking for queries buyers use when they're ready to evaluate or purchase?
• Are we capturing traffic that turns into pipeline?
• Are we building visibility that compounds into category ownership?
Now when we audit a site, we don't start with "what keywords do you want to rank for?"
We start with "what do your best customers search for before they find you?"

SEO isn't about rankings. It's about revenue.

#SEO #MarketingStrategy #DigitalMarketing #AEO #GEO

Here are 5 questions you should ask your SEO agency to see if they're actually moving the needle or just billing hours.
Question 1: Can they connect SEO to revenue?
Good answer: "We drove X organic sessions to high-intent pages, which converted at Y%, resulting in Z qualified leads."
Bad answer: "We improved rankings for 15 keywords this month."
Rankings are a step toward revenue. They're not the outcome.

Question 2: Are they building pages that drive decisions?
Good answer: "We created 3 solution pages targeting buyer-intent queries. They're ranking and converting at 4%."
Bad answer: "We published 8 blog posts this month."
Blogs have their place. But if that's the only output, you're not targeting buyers.

Question 3: Do they say no to bad ideas?
Good answer: "That keyword has volume, but the intent is wrong. Here's what we should target instead."
Bad answer: "Sure, we can optimize for that."
Agencies that just say yes to everything aren't strategic partners. They're order-takers.

Question 4: Can you understand their updates?
Good answer: Clear explanations in plain language. You know exactly what's happening and why.
Bad answer: Jargon-heavy reports full of metrics you don't understand.
Complexity is often a smokescreen for lack of results.

Question 5: Are you seeing progress by month 4-6?
Good answer: Yes. Rankings improving, traffic growing, early conversions happening.
Bad answer: "SEO takes time. Give it another 6 months."
SEO does take time. But by month 6, there should be clear signals of progress.

If your agency isn't passing this checklist, it's time for a conversation.
SEO should drive business outcomes, not just fill reports.

How would your current agency score on this checklist?
#SEO #DigitalMarketing #MarketingStrategy #SEOagency #searchable

We ran the numbers on 15 eCommerce clients last quarter. Here's what category pages vs product pages actually drove:

Average Product Page: • 120 monthly sessions • 1.8% conversion rate • 2 orders/month • $180 monthly revenue

Average Optimized Category Page: • 850 monthly sessions • 3.2% conversion rate • 27 orders/month • $2,430 monthly revenue

One category page = 13.5x the revenue of one product page.

Category pages target mid-funnel, comparison searches: • "Best [product type] for [use case]" • "How to choose [product category]" • "[Product type] buying guide"

These searches have: → 10-20x the search volume → Higher engagement (buyers are researching) → Better conversion rates (you're guiding the decision)

The math is simple:
If you have 500 product pages each driving $180/month = $90K If you have 10 category pages each driving $2,430/month = $24K

But here's the thing: those 10 category pages take less effort to build and maintain than 500 product pages.

And they compound. The better they rank, the more authority they build, the more traffic they drive.

What to do:
Treat category pages as buyer guides.

Add: • How to choose criteria • Use-case recommendations • Comparison frameworks • Common questions answered

One well-built category page will outperform dozens of product pages.

What percentage of your SEO effort goes to category pages vs product pages?

#SEO #seoaudit #digitalmarketing #entrepreneur #revenue #getsearchable

There's a difference between being found and being chosen. Most SEO focuses on being found.

Being found means: → You show up in search results → People visit your site → They look around and leave

Being chosen means: → You show up in search results → People visit your site → They trust you enough to take action

The gap between the two? Content that guides decisions, not just ranks. Being chosen is what matters.

Example:
Two eCommerce sites selling running shoes.

Site A (found, not chosen): • Ranks #2 for "best running shoes" • Product grid with filters • Generic product descriptions • 2% conversion rate

Site B (found AND chosen): • Ranks #4 for "best running shoes" • Buying guide: "How to choose running shoes for your gait type" • Comparison chart: Trail vs road vs everyday • Use-case recommendations • 6% conversion rate

Site B gets less traffic but 3x the revenue. Because they're not just showing up in search. They're earning trust.

How to move from "found" to "chosen":

- Build pages that answer buyer questions, not just rank for keywords

- Include comparison frameworks (help buyers evaluate options)

- Show use cases and recommendations

- Demonstrate expertise, not just product features

Being found is the baseline. Being chosen is the competitive advantage.

Is your SEO strategy focused on traffic or trust? 👇

#SEO #eCommerceSEO #DigitalMarketing #MarketingStrategy

We did an audit for a B2B SaaS company last month. Within 20 mins, we found the issue costing them $50K+ in lost pipeline.

Here's what happened:
Their homepage was trying to rank for too many service keywords.

Google looked at the page and thought: "I have no idea what this company actually does."
Result? They weren't ranking for any of their core services.

Meanwhile, their competitors had crystal-clear positioning: • One homepage • One primary keyword • One clear service offering

Their competitors ranked #1-3 for all the high-intent queries.
This company? Page 3 or not ranking at all.

The fix was simple:
- Narrow homepage focus to one primary service

- Build dedicated pages for each additional service

- Create clear site hierarchy

Within 60 days, they went from page 3 to page 1 for their main keyword. Qualified organic traffic tripled.

Here's what most audits miss:
They focus on technical SEO, backlinks, and keyword volume.

But the biggest issues are usually strategic: • Unclear positioning • Missing buyer-intent pages • Site structure that confuses Google

At Searchable, we can find these in 30 minutes.

Because they're not hidden in the code. They're right there on the surface.

Most brands just don't know what to look for.

If you could only fix one SEO issue on your site, what would have the biggest impact? 👇

#SEO #DigitalMarketing #B2BMarketing #seoaudit #getsearchable

What's in a real SEO Audit?
We've done hundreds of audits at this point. And honestly, the most critical issues show up in the first 30 mins.

Here's what we look for immediately:

- Site structure clarity: Does Google understand what you do?

- Category page strength: Do they exist? Are they optimized?

- Indexing issues: Are the wrong pages indexed?

- Technical blockers: Is anything fundamentally broken that prevents Google from crawling or ranking your site?

- Content gaps: Where are your competitors ranking that you're not?

Most audits are 40+ pages of technical findings, competitive analysis and keyword research.

But here's the truth: If issues 1-5 aren't fixed first, nothing else matters.

Clarity beats comprehensiveness every time.

What's your experience with SEO audits? Helpful or overwhelming? 👇

#SEO #DigitalMarketing #MarketingStrategy #ecommerce #seoaudit

Most marketing leaders can't answer this simple question:

"What's the actual ROI of our SEO investment?"

They know organic traffic is growing. They see keyword rankings improving. But connecting SEO spend to revenue? That's where it gets messy.

Here's what the math actually looks like:
After 6 months of strategic SEO, you should be approaching ROI breakeven.

After 12 months, a well-executed program delivers 400-600% ROI.

After 24 months, that climbs to 800-1200% while your costs stay relatively flat.

The difference? SEO compounds. Paid ads don't.

But here's what kills ROI for most brands:
→ Chasing vanity keywords instead of buyer intent
→ Measuring too soon (judging results at 60 days)
→ Ignoring assisted conversions
→ Ranking for traffic that doesn't convert
→ Not tracking the full cost (agency + content + dev time)

The brands that win with SEO understand one thing:

Visibility should drive revenue, not just dashboard metrics.

I wrote a full breakdown on how to calculate your true SEO ROI - including the actual formulas, what to track month-over-month, and how to fix the common issues that sabotage returns.

Your eCommerce site is ranking. Traffic is up.

But revenue from organic search? Flat.
I see this pattern constantly:

→ Product pages ranking for exact-match product names
→ Blog posts ranking for "how to" queries
→ Thousands of monthly visitors
→ But conversion rate from organic? Under 1%

The problem isn't your SEO. It's what you're optimizing.

You're ranking for the wrong pages.
Here's what buyers actually search for before they purchase:

"Best [product category] for [specific use case]"
"[Product type] comparison guide"
"What to look for when buying [product]"
"[Product A] vs [Product B]"

These are category-level, comparison-level, and solution-level searches.

And most eCommerce sites don't have pages targeting them.

Instead, they have:
• 500 product pages competing for exact-match searches
• 100 blog posts targeting informational queries
• Zero pages designed to capture commercial intent

Fix this and you fix your conversion problem.

Build the pages buyers actually use to make decisions.

#seo #searchengineoptimization #seoagency #ecommerce #digitalmarketingtips #seohelp

Unpopular opinion: Your blog isn’t helping your SEO.

(And it might actually be hurting it.)

I know this sounds backwards. Every marketing playbook says “publish content regularly” and “blog for SEO.”

But here’s what I see when I audit B2B and eCommerce sites:
→ 100+ blog posts ranking for informational queries
→ Traffic from people casually browsing, not buying
→ Zero qualified leads from organic search
→ Dozens of outdated posts dragging down site quality
→ Marketing team burned out maintaining a content treadmill

Meanwhile, their solution pages? Buried on page 3. Their comparison pages? Don’t exist. Their use-case pages? Never built.

The alternative isn’t “stop creating content.” It’s this:
Build 5-10 high-intent pages that target buyers actively evaluating solutions

Examples:
• “Best [product category] for [specific use case]”
• “[Your solution] vs [competitor solution]”
• “How to [solve problem] without [common pain point]”
• “[Industry] guide to choosing [product type]”

These pages rank for commercial intent keywords. They attract people ready to make decisions. They convert traffic into pipeline.

One strategic solution page will outperform 50 blog posts every time.

Your blog has a place. But it shouldn’t be your SEO strategy.

#seo #searchengineoptimization #ecommerce #b2b #digitalmarketing

Struggling to fill your pipeline? Your seo strategy might be missing these critical lead generation tactics.

Swipe to discover 5 proven ways to turn search traffic into qualified b2b leads.

#b2bseo #leadgeneration #b2bmarketing #seostrategy #digitalmarketing

Your product pages aren’t just selling products—they’re competing for attention.

Here are 6 ways to turn browsers into buyers and get found in search results. Swipe through for actionable strategies that actually work.

Need help optimizing your store? Let’s talk.

#seotips #ecommerce #digitalmarketing #seo #marketingstrategy

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Get Searchable

SEO That Drives Sales — Not Just Traffic

Who We Are